I'll dive into what metrics I care about during product development and tell you about lesser-used methods of gathering insights about user behaviour and interactions with your product.
Ep 9 - Surveys #2 - Design surveys that don't suck
Surveys are an excellent tool to remotely gather information from a large audience. Done right, they can provide the information you and your team need to make good decisions from engaged respondents who are happy to help you. However, their flexibility opens them up for a number of risks.
In the second episode on this topic, I share my checklist for questions guaranteed to bring you more and better quality results.
Ep 8 - Surveys #1 - Principles for successful surveys
Surveys are an excellent tool to remotely gather information from a large audience. Done right, they can provide the information you and your team need to make good decisions from engaged respondents who are happy to help you. However, their flexibility opens them up for a number of risks.
In the first episode on this topic, I share a few general points to help you frame your survey in the right way.