User testing helps you ensure that you're building your product in the right way before you go and actually do it, thus de-risking your work and avoiding wasted effort.
EP 15 - Startup #2: Identifying Opportunities
Too many great projects get stuck at the idea phase - either struggling to focus on one or going with what will turn out to be one that's less than ideal. In this short episode, I share one simple technique that will help you find out where innovation can make a real difference.
EP 13 - Stakeholder interviews #2 - Great questions
Stakeholder interviews maybe the first thing to consider on any project. In the second part of a two-part series, I share tried and tested questions to get to unique insights, and explain why they work.
Ep 12 - Stakeholder interviews #1 - Why they matter
Stakeholder interviews may be the first thing to consider on any project. In this first part of a two-part series, I discuss why you shouldn't miss them and how I structure them.
Ep 5 - Influencing stakeholders with user feedback
User feedback is crucial to help your team to develop your product in the right direction. But it also serves another purpose: To convince others of what you already know. Augmenting quantitative findings with real-life snippets of user feedback makes your points more real and believable and can buy you a ton of support.