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Thomas Essl

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Ep 17 - User research essentials for anyone #1: Start here

Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and can even lead successful research sessions. All you need is a few basics to get going.

In this episode, I'll share the few methods that cover the majority of my research needs, and a few guidelines that apply to almost all of them. Get ready and dive in!

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tags: User testing, usability testing, card sorting, surveys, analytics, focus groups, Ethnography, Bias, User interviews, Product Management
categories: Research, Strategy
Sunday 08.30.20
Posted by Thomas Essl
 

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Thomas Essl is a designer who writes about creative and personal development. You can follow along by signing up for his newsletter and following him on Instagram and LinkedIn.

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