My teams come in small, tightly connected units. That's good for collaboration and gives individuals exposure to all parts of a project. It's also how I learned the trade. As a result, I am now able to own any part of a creative project. Though I can really show my muscles before pixels get involved.
When teams venture into unfamiliar spaces at the frontend of innovation, I help break down complexity, understand entire systems, and focus on solving the right problems, leading to products that find adoption and drive outcomes. From the start, I look for opportunities at the intersection of Business, Technology, and Ethnography. To connect the dots into a coherent vision and principles to guide a team, I might do these things:
Design Sprints
Service and user journey mapping
Competitor/comparator analysis
Brand/product/design principles
Blue sky concept creation
Workshop and sprint facilitation
Guerrilla research, and more
Collaborating with Product Managers, Engineers, and Business Owners under a constant influx of user feedback is where magic is made and where I make ideas come to life. Part of my day-to-day are:
Ethnography and context interviews
Concept generation, wireframing
Interactive prototyping
AGILE product development
Design Sprints
Usability testing and reporting
Quantitative research
I know. You can’t be great at everything, right? Well, while my focus lies on the frontend of innovative enterprises, I have been responsible for generating production level assets more often than not, and I always manage the collaboration between Engineering and Design to make sure the full product vision gets delivered. If you’re looking for someone who can deliver on the full end-to-end design process, I can help. I certainly am no stranger to:
User interface design
Voice and NLP/NLG design (chatbots)
Data Visualisation
Transitions and micro interactions